How many jobs are you applying to? More than you can count, right? So you’re relying on heavily on your resume and cover letter. They’re your spokespeople when you can’t be in front of the recruiter. So, why give the recruiter something to talk and wonder about, something she hasn’t sen before. We’re talking about more than just an example of a resume cover letter.
Here a just a few devices of the 28 devices you can use to make your cover letter riveting.
1. Look at most effective direct mail campaigns and you’ll find one thing they have in common – the format of the argument they use. It’s usually Problem-Aggravation-Solution. They cite a problem, they tell you how it’s worse than you think, and they tell you how they can solve it. Think of ring around the collar. You try rubbing it out. You try soaking it out. And still, you have ring around the collar. Its one of the most successful marketing campaigns ever.
If you know the industry well enough to know why the company or manager you’re applying to would be feeling pain, use that as your introduction. Don’t start by saying you want badly to work for the company (as most examples of a resume cover letter do). Make it all about him. open with a problem he is having. “There’s so much bad debt in the economy, isn’t there?” Then make the problem worse. “That not only threatens income from current instruments, it’s got to make it tougher to make additional loans”. Finally, show how you can help. “When I was with Binker Bank, I was able to restructure our collectibles so that…”
2. Simply give reasons why. You’d be surprised how often people fail to say why they’re doing what they’re doing. It’s important for two reasons. First, it’s the white elephant in the room. You’re on the job market. There’s a reason. If you’re not forthcoming, they’re going to ask anyway. You may as well grab the initiative
Also, it’s an easy influence device. In studies, people are much more likely to do what you ask if you give them a reason (any reason as it turns out). They’ll let you cut in line if you just say you need to. So put this to use. I’m switching jobs because – I didn’t find the last one satisfying, I didn’t think it was a good fit, I thought i could offer more in another environment. Then be prepared for the discussion your explanation engenders. Never pass up a persuasive device this easy to add to an example of a resume cover letter.
With the fierce competition in this job market, having 67 applications on the street does you no good at all if each of them is mediocre. There are so many candidates, just one or two of them will create great packets and beat you every time.
That leads to three axioms:
1. You can make yourself the obvious choice for the job and attract many offers, but to do it, you must be the candidate who maximizes every portion of your job packet to attract the recruiter’s attention, so
2. You must have a system that enables you to modify an example of resume cover letter so that its optimized to bring you calls, and
3. Your system needs to be automated so it creates cover letters very rapidly and very easily so you actually do it every time (and don’t simply intend to do it).